Austrian National Tourist Office (ANTO)
ANTO is the national tourism marketing organisation. It is funded by the Ministry (75 %) and the Austrian Federal Economic Chamber (25 %). ANTO cooperates closely with the Austrian tourism industry, including the tourist boards of the Federal Provinces and tourism businesses. The core responsibilities of ANTO are market research, brand management, marketing, networking and information provision.
The Austrian National Tourist Office is tasked with market research, brand management, marketing, networking and information provision.
Moreover, ANTO sells their services to Austrian tourism partners. The gained revenue is added to the funds received from the Ministry (75 %) and the Austrian Federal Economic Chamber (25 %), which accounted for 32 million Euros in 2019 - totalling in a 50 million Euros budget in 2019.
The activities are focussed on three main geographical areas: Western Europe, Central & Eastern Europe and Overseas. In most of these high potential inbound markets ANTO operates local offices. The portal www.austria.info serves as guest information point, and is available in 22 different languages.
In 2019, the successful image campaign “You like it? Bike it!” was designed in cooperation with seven regional tourism offices and targeted tourists from Germany, the Netherlands and Czech Republic.
Another campaign in 2019 for the German source market “Gemeinsam Ankommen” (=arrive together) promoted holidays with children. ANTO invited families to come to Austria to take a break and enjoy together the untouched nature.
After the the COVID-19 lockdown in March 2020, a special campaign (worth 40 million Euros) was run to attract national, German and other travellers from open markets to support the restart of Austrian tourism. Moreover, ANTO has adjusted its service and information concept to strengthen the guests’ sense of security and satisfy the increased need for information.